Identifying Target Audiences for Your Business (In-Person Event)
Event Details
This course is designed to introduce new and existing business owners to the tools, techniques, and understanding needed to find your target audience, and how to begin developing effective messaging strategies. This will primarily be for new business owners who want to gain perspective on how to find their target audience, understand the audience, plan and execute successful communication campaigns media campaigns, and maintain a brand voice across channels.
This in-person event will take place at:
Learning Studio (5th Floor)
San Francisco Main Library
100 Larkin Street, San Francisco, CA 94102
About the Speaker
Writer and visionary Nnimnoabasi Essien gained valuable copywriting experience building her brands behind her artistry, clothing line, and journalism, she landed her “dream job”: a digital marketing position for an international real estate company. After three short months with the company, COVID-19 hit the globe, and Essien found herself out of a job.
Thanks to a perfectly timed Dr. Myles Munroe lesson from 2008 in the Bahamas on “finding ones work in spite of the financial crisis” (YouTube), and becoming “deployed instead of employed”, Essien decided to leverage her professional skills into a full-fledged writing firm Solachi Writes, Ink (SWI), socializing in website copy, B2B and B2C marketing and business correspondence, and social media services. Her faith in God’s timing to start offering her services professionally was quickly rewarded, as she ended her first month in business having helped ten brands and businesses get high quality website copy and biography services completed!
Today, SWI has expanded from offering copywriting services to offering over seven different professional services, and has served over 20 brands and businesses, non-profits, and business development centers.