Learn digital marketing strategies to grow your online brand by leveraging Google Search Engine Optimization (SEO), content marketing, and social media interactions across platforms including websites, blogs, video-sharing, review sites, email marketing, and event sites.
This webinar will provide an overview of the 9 key areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting and recruiting work.
o Learn ways to increase your visibility in Google’s organic search results
o How to use online tools to generate traffic both online and off
o Leverage social media platforms to build online influence
o Discover ways to be seen as an industry expert
About the Presenter
David Mitroff, Ph.D. is a business consultant, marketing expert, keynote speaker and author who has held numerous consultative positions for diverse organizations such as LexisNexis, United Healthcare, U.S. Department of Justice, Providian Financial, Nordstrom, Limited Brands, Constant Contact, Ben & Jerry’s and the YMCA. David brings to the SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting, Inc. through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities.
David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.