Selling Your Art 3-Part Series Pt.1: Pricing Your Art

Jan 10 10:00 am — 12:00 pm

Event Details

Putting a monetary value on your art can be a very triggering process for visual artists. How do you put a price tag on your personal creative expression? Well, it’s not easy! That’s why many artists tend to price their art emotionally (most favorite to least favorite) which can be quite detrimental to their sales not to mention VERY confusing to potential buyers.

There are no strict rules on how to price your art just right but there are general guidelines that can make this daunting process more systematic, consistent and less emotional.

In this webinar you will learn:

  • The 6 most common fears and misconceptions artists have about pricing
  • The 10 KEY guidelines for pricing your work that will demystify and facilitate the process dissolving many of your current blocks
  • The most popular formulas used in the art world so you can start pricing your work in a more methodical and organized manner
  • How to increase the value of your art by using simple marketing tactics that will enhance the way buyers perceive your work so you can command higher prices

About the Speaker


Martha Zlatar has advised emerging and mid-career visual artists on realizing their artistic goals for the last 19 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs.

Martha’s passion for psychology, business and the arts led her to launch ArtMatch, an art business and creativity coaching practice that supports creatives on becoming more “business savvy” and “professionals” on becoming more “creative”

Her 31 years of diverse business experience took her to the worlds of Market Research, International Business, EventManagement & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco).

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the San Francisco Small Business Development Center or it’s host, the City and County of San Francisco, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.