The Business of Art - Selling Your Art

The Business of Art - Selling Your Art

Tuesday, October 30, 2018 10:00am to 12:00pm
  • Is it hard for you to sell your art? Do you think that being a good sales person requires you to be pushy or manipulative?
  • Are you confused about what to do or say when someone walks into your studio to look at your work?
  • Do you frequently wonder how the art sales process works and how to do it right?

If you answered YES to any of these questions then this workshop is for you!

Many artists find selling their art a hard and daunting experience.  Finding the people that will love and buy your work is no easy task plus putting a monetary value on your self-expression can feel confusing and complicated.   On top of that, most artists perceive selling as a somewhat fake and deceitful endeavour where you have to convince someone to acquire your work. With these kinds of ideas it's no wonder so many artists stay away from learning how to sell altogether. It’s easier to stick to the belief that the art will sell itself or resign to the idea that you simply do not have the personality to be a good sales person.

Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results, You may even start enjoying selling your work and getting to know your buyers and collectors

In this 2-hour workshop you will learn:

  • The top 5 limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art all together.
  • A new paradigm for looking at selling that feels more authentic, engaging, and fun
  • The 8 stages of selling art (from meeting buyers to closing the sale) giving you a clear framework on how to handle the sales process
  • How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy
  • Tips and ideas on how to cultivate collectors 
Jerry Ervin
(415) 937-7232
455 Market Street 6th Floor Training Room
San Francisco

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.