Traditional Marketing vs. Online Marketing: What's the Right Mix?

Traditional Marketing vs. Online Marketing: What's the Right Mix?

Tuesday, April 23, 2019 1:00pm to 3:00pm

This workshop will be limited to 10 attendees as it will be an immersive course for small business owners.

We hope to cover these topics in the 1st hour, dedicated to Traditional Marketing: 
>How to define “Marketing” for your business

>Identifying your Target Market: How to find your consumers, customers & users

>A set of 25 Creative Questions to help small businesses think through their unique brand elements

>Logos, Business Cards, Marketing Pamphlets, and Websites -> Identifying the marketing materials that are right for your business

We hope to cover these topics in the 2nd hour, dedicated to Online Marketing: 

>Website Content 101 -How to get real about the content your target market needs and wants to see on your website

>Social media: Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest & More. -What social media channels do you ACTUALLY need to reach your target market - Paid vs Organic: How to navigate each individual marketing channels’ offerings

>Writing a social media plan that’s right for your business-Social media content strategy and planning -Measuring + Optimizing results on social media -Online tools that will make executing your social media plan, easy and fun

Jossiel Cruseta
Small Business Development Center
1650 Mission Street Under "John's Cafe" awning
San Francisco

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.