"This program helped me integrate the right tools and technology to help me capture the attention of potential clients, clearly define my brand and services and position my business in groups and organizations that my potential clients were a part of."
Karwanna Dyson is a first generation college graduate and long term Bayview resident. She evolved Big Mouth Productions from video production into a multi-media production company providing video, photo, web and graphic design services. Her San Francisco projects include, the historical Transbay Transit Terminal, the Van Ness & Geary Campus Hospital and the new location for St. Lukes CPMC.
The Renaissance Center referred Karwanna to the San Francisco SBDC. She wanted assistance with marketing and sales strategy to target the construction industry and she wanted to learn how to procure government contracts.
SBDC business advisors advised Karwanna to join construction organizations, such as Thebluebook.com, Bay Area Builders Exchange, The Residential Builders Association SF, and Marin Builders Association. They also showed her how to target construction companies using the North American Industry Classification System (NAICS), and assisted her with the development of a capability statement to be used as sales literature for general contractors, private companies, and government agencies.
After working with the SBDC, Big Mouth Productions was able to secure a $5000 women's business grant from the San Francisco Entrepreneur Fund, procure two corporate clients, add an employee, and increase sales by 50%.