“Thanks to SBDC, people like me can receive the right professional guidance to start a business. I have received business training in Spanish and business counseling that helped me clarify my business idea and implement powerful marketing strategies. I want to especially thank my Business Advisors for providing me with their knowledge and experience so my dream of starting my own business WayLatino.com became true. Now, I am signing up client #17 and I am thrilled about that!” 

Juan Bolanos

Way Latino provides an online community space for Spanish language speakers and those who are interested in food, events and nightlife in the Latino community. Way Latino also helps small business owners who serve the Latino community access consumers seeking products and services offered in the Latino community. Way Latino also provides consumer information and marketing services for Latino grocers, restaurants and event promoters.

From the inception Juan Bolanos felt his idea had merit, but was not sure how to design a workflow to better understand his cost and revenue. Although there was a working model of the website, there was no general branding, navigation or monetization strategy.

Last April, Juan Bolanos was able to successfully launch his online business www.waylatino.com and hired a couple of Sales representatives to help him with business development.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.