Hands-on Workshop for Entrepreneurs: Fix Your Digital Marketing (In-Person)
Event Details
This workshop is a partnership between the San Francisco Small Business Development Center and the San Francisco Public Library.
Event location: 49 South Van Ness, San Francisco, CA
ChatGPT is cool. But you know what’s cooler? Actually driving results for your local service business by actually getting your website fixed, your social media in order, your videos created, and your analytics set up.
In one powerful workshop, which we’ve done hundreds of times, we’ll roll up our sleeves to audit our digital presence and do the tasks together— much like a cooking class where we all follow the chef to produce a gourmet masterpiece.
We’re going through the 6 phase Social Amplification Engine.
To be prepared, you’ll want to have these items in advance:
- Website admin (preferably on WordPress).
- Facebook Business Manager (go to business.facebook.com to set up your ads account and page).
- LinkedIn account (with a proper profile filled out– see linkedin.com/in/dennisyu as an example).
- Google Analytics account (ideally with your lead/conversion tracking in place).
- Twitter account with credit card added for ads (since we will boost posts).
- a phone from the last 2 years (ideally an iPhone).
If you really want to be prepared, go complete the items at blitzmetrics.com/ACL so we can evaluate your online performance ahead of the workshop.
Leading this workshop are Dennis Yu and Jacob Hastings, who together have over 30 years of experience in digital marketing.
About the Presenter
![](https://www.sfsbdc.org/wp-content/uploads/sites/13/2023/02/download-1.jpg)
Dennis Yu is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He’s taken his passion for digital marketing and turned it into training to create good jobs for aspiring digital marketers.
Dennis’s personal mission centers around mentorship. He teaches from his experience helping people from all walks of life grow their expertise in digital marketing, and he shares his insights from managing campaigns for The Golden State Warriors, Nike, and Rosetta Stone. Dennis Yu has been featured in the Wall Street Journal, New York Times, Fox News, CNN, CBS, and co-authored “Facebook Nations” – a textbook taught in over 700 universities.
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
![](https://www.sfsbdc.org/wp-content/uploads/sites/13/2023/02/resize.jpg)
Jacob Hastings specializes in digital marketing and has expertise in personal brand development throughout various industries. Recently expanding his expertise by becoming certified in Personal Branding, Dollar a Day Ads, and the Content Factory; Jacob is beginning to take his expertise to the next level.
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults.