Unlocking Video Marketing: Tailored Strategies for Small Businesses

Apr 8 3:00 pm — 4:00 pm

Event Details

Video marketing is a powerful tool that can amplify your business’s voice in a crowded digital landscape. Diving into video production can feel daunting, with the fear of investing time and money into the wrong type of video holding many businesses back. This webinar demystifies the video marketing process, enabling you to confidently utilize video as a fundamental element of your marketing strategy.

Target Audience

This webinar is perfect for small business owners, entrepreneurs, and nonprofits who are new to video marketing or considering incorporating video into their marketing strategy. Whether you’re looking to enhance your digital presence, drive sales, or strengthen customer relationships, you’ll leave with a clear understanding of how to strategically approach video marketing for maximum impact. 

Key Topics

  1. Dive deep into video marketing essentials and discover strategies to maximize value while avoiding common pitfalls.
  2. Explore four most common effective video types for business, and learn how to use them successfully.
  3. Learn how to assess videos from concept to completion, ensuring they meet key effectiveness criteria and avoid common issues that could derail your project.
  4. Learn how to match video types with your business objectives, audience, and marketing strategy.
  5. Gain insights into the DIY approach versus hiring professionals, including how to make the right choice for your business based on your skills, resources, and aspirations.

About the Presenter:

Ian Carr, founder of Goldilocks Studios LLC., expertly blends his deep knowledge of internet marketing with a life-long passion for filmmaking. Grounded in a computer science education, Ian’s career took off with notable achievements at Lucas Film’s Industrial Light and Magic, contributing to major productions such as “Pirates of the Caribbean 4” and “Mission Impossible 4.” This unique combination of technical prowess and creative vision has defined his approach to video production ever since.

Following his tenure at Industrial Light and Magic, Ian has established himself as an innovator in the video marketing arena, focusing on crafting content that not only captivates but also delivers measurable outcomes. Known for adopting a data-driven methodology, he ensures that every piece of content is as strategically effective as it is artistically compelling. His internationally recognized storytelling ability, paired with a meticulous focus on the overall user experience, has enabled businesses and nonprofits alike to significantly amplify their online presence, enhance sales and donations, and cultivate lasting relationships with their audiences.

Ian’s body of work underscores the transformative power of video as a medium for effective communication and engagement, illustrating how thoughtful, strategic storytelling can profoundly elevate an organization’s digital footprint and impact.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.